HOME SHOWING

IT'S SHOW TIME!

You want potential buyers to feel at home from the minute they walk up the driveway. Give them a canvas to fill. It’s showtime!

Start with a good cleaning, eliminate clutter, put away the knickknacks and add fresh coats of a neutral-colored paint to brighten rooms. Oh, and tidy up the yard. Your CENTURY 21® Real Estate Agent can give you all sorts of tips to help boost your home's curb appeal and impress potential buyers once they're inside. Here are a few basics:

  • If the weather permits, open the windows (if there is too much noise outside, close them). If it's cold enough to wear a sweater to stay warm, turn on the heat. You want the temperature inside to be comfortable and to give the buyer more of a reason to linger, especially on hot or cold days!
  • Light a fire in the fireplace, have chocolate chip cookies baking in the oven, or use lightly scented aromatherapy – such as lavender – to set the scene for a tranquil home.
  • Open all the window coverings to let in light. If a particular window overlooks undesirable scenery or obstructed views, keep the blinds partially closed.
  • Turn on every light in the house, including appliance lights and closet lights. Brighten dark rooms with few windows by placing spotlights on the floor behind furniture.
  • Play soft background music.

Move your cars to an alternate location, and allow your real estate agent to conduct the tour: potential buyers usually feel more comfortable – and less pressured – when the owners are not present.

TIP: One way to make a home more attractive is to purchase a Home Protection Plan. This insurance protects you, the seller, from paying repair or replacement costs of major items during the listing period. It also protects the buyer during their first year of homeownership.

Creating a Plan

We can help you build a marketing plan for your home that will help to improve your chances of selling it at the best price possible, in the shortest amount of time.

Create a Marketing Plan

Much of an agent’s work is quiet, behind the scenes – and important. Promoting your home involves several outreach efforts, including scheduling, marketing and hosting open houses, following up with open house visitors, having conversations with ad respondents, and posting photos and virtual tours on the web. Being your guide and confidant is part of the process as well.

Selling can entail a variety of marketing strategies, and your agent will develop a plan especially for your home, which will help set it apart in your local marketplace and attract buyers. Once listed, it's likely that the home will be quickly entered into the local  Multiple Listing Service (MLS), displayed on century21.com and distributed to over 500 national and local real estate websites, where most buyers begin their search for a new home.

TIP: A marketing plan will help sell a home at the best price possible in the shortest amount of time. Find out how a CENTURY 21® Agent can help.